• Render Process

    Step by step guide.


Who is the client?
What is the purpose of the image?
What is our message?
Who is this image for? What demographic?
Shot types (aerial, perspective etc)
Budget / time budget
Deliverables: Number of images, VR etc
Res and format (print, billboard, landscape, portrait)

Collate information

2D CAD files
3D models
Review drawings
Understand the project
Benchmark imagery
Check you have the correct info, and it works!
No missing X-Refs, check file versions etc.

Reference and Imagery Boards

Atmosphere and feel. Narrative & activity. Benchmark photos & renders. Image style.

Reference and Imagery Boards

Local area shots. Colour palette.
Tree & plant species

Reference and Imagery Boards

Lighting ideas (time of day, weather, artificial lighting etc)
Image ideas, ie from a cafe vantage point, elevated view,
camera shot types (one point perspective etc)

Reference and Imagery Boards

Style guide

Scene creation

Massing model
Just enough for 1st draft
Topography & roads
3D buildings massing
Trees or stand ins.

1st draft – Shot approval

Provide three different shot options
Screen grabs from google earth
White card massing shot proposals
Even screen grabs for speed
Light direction
Composition thumbnails
Quick photoshopped & painted elements to indicate people, trees, compositional elements etc.
Annotate with images from references

Now is a good time to organise aerial photography.

2nd Draft – Development

Colour and light study paint overs
2D vs 3D
Refine model
Pre comp in photoshop
Entourage/ people
Blow up low res
Matte paint as much as possible
Try to montage facades
3D Projection mapping
Minimal 3D
3D assets

3rd Draft – Embellish & Refine

Hi res / quality rendering
Finessing materials
Details, details!
Lens effects