London based firm Man vs Machine have produced a series of animations to mark Nike Air Max Day ’16

I thought I’d share this because I love Nike, and I love 3D, so a perfect combo!

Creative, totally visually stimulating, fun and without limits! It looks awesome too.

Technical director, Simon Holmedal, explains that Cinema 4D is their 3D software, and how surface and mesh deformers were used to deform the shoe models.

Head of 3D, Rupert Burton tells us how Hi resolution scans generated much more detail than could be modeled traditionally.

http://mvsm.com/project/air-max-day-16